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Giulia Nozzoli Creative Direction
Giulia Nozzoli Creative Direction
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An invisible exchange
Design, Objects design, Creative process Giulia Nozzoli 30/8/26 Design, Objects design, Creative process Giulia Nozzoli 30/8/26

An invisible exchange

On collaboration, creative energy, and why I believe art can heal. Learning to recognise the reciprocal exchange that enriches, and the one-way giving that empties you.

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True colours and replicas..
Design, Objects design, Creative process Giulia Nozzoli 30/8/26 Design, Objects design, Creative process Giulia Nozzoli 30/8/26

True colours and replicas..

If you hold back for fear of getting it wrong, you won't find your style. You'll find replicas. What I'd say to my best friend, as I say it to myself.

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Just beginning
Design, Objects, Objects design, Creative process Giulia Nozzoli 30/8/26 Design, Objects, Objects design, Creative process Giulia Nozzoli 30/8/26

Just beginning

On what sets you free when you're afraid to expose your work: promising to love yourself anyway, however it goes. Because I will love myself always.

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Two angles, decided well.
Design, Creative process, Objects Giulia Nozzoli 30/8/26 Design, Creative process, Objects Giulia Nozzoli 30/8/26

Two angles, decided well.

A chair that looks rigid until you sit in it, and what two well decided angles reveal about the difference between a piece you tolerate and one you want to stay in. This chair takes me back to primary school.

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Oggetti non oggetti
Design, Creative process, Objects Giulia Nozzoli 30/8/26 Design, Creative process, Objects Giulia Nozzoli 30/8/26

Oggetti non oggetti

A stool made of recycled cartons, and the ordinary objects that become extraordinary because you recognise yourself in them. A stool, and what I see around it.

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Things to Find Ourselves In
Design, Creative process, Objects design Giulia Nozzoli 30/8/26 Design, Creative process, Objects design Giulia Nozzoli 30/8/26

Things to Find Ourselves In

On design as a place where we recognise ourselves, why some objects become timeless, and how even the most ordinary thing can bring us back home to who we are.

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There's a moment
Design, Creative process Giulia Nozzoli 28/5/19 Design, Creative process Giulia Nozzoli 28/5/19

There's a moment

There's a moment in the creative process where what you envisioned comes alive - and you realise everything you doubted, you never had reason to doubt. But before that moment, there's the middle.

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Every design choice fails - or succeeds - for one of three separate reasons, and almost no one has been taught to tell them apart.
Design, Creative process Giulia Nozzoli 28/5/19 Design, Creative process Giulia Nozzoli 28/5/19

Every design choice fails - or succeeds - for one of three separate reasons, and almost no one has been taught to tell them apart.

A design choice fails or succeeds for one of three separate reasons, and almost no one has been taught to tell them apart. It's not bad taste. It's a missing language.

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A thought: Ma cosa c'è di più bello che creare?
Design, Creative process Giulia Nozzoli 28/5/19 Design, Creative process Giulia Nozzoli 28/5/19

A thought: Ma cosa c'è di più bello che creare?

On the impulse that wants to take form, and what happens every time we stop it with reason. Don't stop the pull.

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When the lines get out..
Design, Creative process Giulia Nozzoli 28/5/19 Design, Creative process Giulia Nozzoli 28/5/19

When the lines get out..

On designing a rug, the wool that carries it, and starting from a rectangle to find where the lines can travel beyond the box. On wool, rectangles, and learning to speak.

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