Every design choice fails - or succeeds - for one of three separate reasons, and almost no one has been taught to tell them apart.

It's not bad taste. It's a missing language.

GIULIA X DESIGNED TO BECOME

JUL 02, 2026

The gut reaction itself can be wrong. The thing can be right but not actually fit how someone lives. Or the thing can be perfectly functional and still fail at the only job that mattered - saying what you wanted said about you.

Collapse those three into one undifferentiated feeling of “this isn’t working,” and every bad choice teaches nothing. Every good choice reads as luck instead of a method. And without that method, the gap gets filled by someone else - a friend’s opinion, a (…)

Previous
Previous

There's a moment

Next
Next

A thought: Ma cosa c'è di più bello che creare?